Brand Collaborations

Considerations I apply when working on a successful content creation campaign

Niche: DIY home improvement and home maintenance on a budget, home tutorials, tips & home hacks.

Wide-area content creation on Social Media for Do-It-Yourself minded home-owners.

Work with marketing professionals to bring home improvement products to the general public via social media through sponsored content (videos, photos, blogs and live streaming).

Content Creation:

  • Create engaging and high-quality content across various social media platforms, including but not limited to Instagram, YouTube, TikTok, Instagram, and Facebook.
  • Develop a content strategy that aligns with the brand’s goals and target audience.
  • Plan, shoot, edit, and post photos, videos, stories, and live streams.

Audience Engagement:

  • Build and maintain a strong online presence and a dedicated follower base.
  • Foster meaningful relationships with followers through active engagement, responding to comments, and interacting with the community.
  • Collaborate with other influencers and brands to expand reach and engagement.

Brand Representation:

  • Represent the brand’s values, mission, and vision authentically in all content.
  • Create sponsored posts and collaborations that seamlessly integrate with the brand’s identity and resonate with the audience.
  • Attend events to promote the brand and create content.

Content Optimization:

  • Monitor social media trends, algorithms, and analytics to optimize content for maximum reach and engagement.
  • Use SEO and keywords (verbal, and written) to effectively increase the discoverability of content.
  • Experiment with new content formats and strategies to keep content fresh and appealing.

Creative Development:

  • Conceptualize and storyboard creative content ideas that align with current trends and audience interests.
  • Stay updated on emerging social media platforms and features to diversify content and expand the online presence.

Analytics and Reporting:

  • Analyze engagement metrics, track performance, and generate regular reports to assess the success of content strategies.
  • Adjust content strategies based on data insights to improve performance and reach KPIs.